<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Tuna Studio]]></title><description><![CDATA[Independent consultancy for advertising and marketing strategy, strategic design, product strategy and product design, service design and customer experience. Senior creative leadership for regulated industries. Based in Melbourne, Australia and Amsterdam, the Netherlands, working across Australia and Europe.]]></description><link>https://www.tuna.studio/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 12 Oct 2026 09:22:21 GMT</lastBuildDate><atom:link href="https://www.tuna.studio/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[I Didn't Build an Onshore Team or an Offshore Team. I Built a Silicon Team.]]></title><description><![CDATA[Agencies still sell talent by location. The more useful question for clients is whether the expertise is real, and whether technology is multiplying it or impersonating it.]]></description><link>https://www.tuna.studio/post/the-silicon-team</link><guid isPermaLink="false">3d63f3ec-6d43-4790-99bf-5937e72d6f34</guid><pubDate>Mon, 12 Oct 2026 04:54:36 GMT</pubDate><dc:creator>Christopher Costuna</dc:creator></item><item><title><![CDATA[Break Down The Wall]]></title><description><![CDATA[Most large organisations separate the people who make promises to customers from the people who keep them. Customers notice, even if the org chart does not.]]></description><link>https://www.tuna.studio/post/the-wall</link><guid isPermaLink="false">82c0ead1-480b-42d1-84c2-63a30282b20a</guid><pubDate>Mon, 12 Oct 2026 04:50:49 GMT</pubDate><dc:creator>Christopher Costuna</dc:creator></item></channel></rss>